1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1 Thank you for visiting our website and for your interest in Alyra & Co. Below we explain how we handle your personal data when you use our website. Personal data refers to any information that can be used to identify you personally.

1.2 The controller responsible for data processing within the meaning of the General Data Protection Regulation (GDPR) is:

Alyra & Co

Email: info@alyra-co.com

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries). You can recognize an encrypted connection by the "https://" and the lock symbol in your browser's address bar.

2) Data Collection When Visiting Our Website

When visiting our website without registering or otherwise providing us with information, we only collect data transmitted by your browser to our server ("server log files"), such as:

This processing is based on our legitimate interest under Art. 6 para. 1 lit. f GDPR to ensure a stable and functional website. We may review log files retrospectively if there are indications of unlawful use.

3) Cookies

We use cookies to enhance the user experience and enable certain website functions. Cookies are small text files stored on your device. Some are deleted when you close your browser (session cookies), others remain on your device (persistent cookies).

Where cookies collect personal data, we process it either for contract performance (Art. 6 para. 1 lit. b GDPR) or based on our legitimate interests (Art. 6 para. 1 lit. f GDPR).

You can manage cookie settings in your browser. If cookies are disabled, the functionality of our website may be limited.

Helpful links for cookie settings:

https://support.google.com/chrome/answer/95647

https://support.mozilla.org/kb/cookies-erlauben-und-ablehnen

https://support.apple.com/kb/ph21411

https://support.microsoft.com/help/17442

4) Contacting Us

When you contact us (e.g., via email or contact form), we process the data you provide for the purpose of responding to your inquiry. This is done based on Art. 6 para. 1 lit. f GDPR. If your inquiry relates to a contract, Art. 6 para. 1 lit. b GDPR also applies. Data is deleted after final processing unless retention obligations apply.

5) Data Processing for Customer Accounts and Contract Fulfillment

We collect and process personal data to manage customer accounts and process orders (Art. 6 para. 1 lit. b GDPR). After contract completion or account deletion, data is retained only as required by law, after which it is deleted.

6) Use of Data for Direct Advertising

6.1 Newsletter Subscription

With your explicit consent (Art. 6 para. 1 lit. a GDPR), we use your email to send newsletters. You can unsubscribe at any time via the link in each email or by contacting us.

6.2 Emails to Existing Customers

We may send product-related emails to customers based on our legitimate interest (Art. 6 para. 1 lit. f GDPR). You can object to this use at any time.

7) Data Processing for Order Fulfillment

We share necessary data with delivery and payment service providers to fulfill orders (Art. 6 para. 1 lit. b GDPR).

Payment providers include:

https://www.paypal.com/webapps/mpp/ua/privacy-full

https://www.klarna.com/sofort/datenschutz

8) Review Reminder

With your consent (Art. 6 para. 1 lit. a GDPR), we may send a one-time reminder to review your order.

9) Use of Social Media Plugins

We use the Shariff solution for social plugins (e.g., Facebook, Instagram), which prevents automatic data transmission. Plugins are activated only when clicked.

https://www.facebook.com/policy.php

https://help.instagram.com/155833707900388/

10) Online Marketing and Remarketing

We may use services such as Google Ads (AdWords), Facebook Pixel, and DoubleClick for targeted marketing. These services may use cookies to analyze user behavior and measure ad effectiveness.

https://www.google.com/policies/privacy/

https://www.facebook.com/about/privacy/

https://www.google.com/settings/ads

https://www.aboutads.info/choices/

11) Web Analytics

We use Google Analytics with IP anonymization for statistical analysis (Art. 6 para. 1 lit. f GDPR). You can opt out using the browser plugin:

https://tools.google.com/dlpage/gaoptout?hl=en

12) Rights of the Data Subject

You have the following rights regarding your personal data:

13) Right to Object

If we process your data based on legitimate interests (Art. 6 para. 1 lit. f GDPR), you have the right to object at any time on grounds relating to your particular situation.

If your data is used for direct marketing, you may object at any time and we will stop processing your data for these purposes.

14) Duration of the Storage of Personal Data

We retain personal data only as long as necessary for contractual or legal obligations. After expiration of these obligations, the data is deleted unless you have consented to further use.